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It’s no industry secret that when it comes to advertising fragrances, the rule book seems to be that there is no rule book.
This is perhaps the sector where art and advertising intersect as brands hope to emulate and convey the scent they want consumers to shell out big bucks for through a medium in which that particular sense is impossible to experience.
As a result, millions of dollars are spent on big productions placing famous and beautiful people in very odd situations, backed by a big budget music track and strong cinematography.
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