Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Fans of Liverpool F.C. can now outfit their Meta Avatars on Facebook and Instagram with the club’s home and away kits, as well as fashion wear looks, via a merchandise collection that was added to the Meta Avatars Store.
The virtual merchandise is available in Canada, Italy, Mexico, Spain, Thailand, the U.K. and the U.S., currently for Facebook and Instagram, with virtual reality to be added later this year.
Meta wrote in a Newsroom post Friday, “If you’re a Liverpool F.C.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in