Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Snap Inc. is trick-or-treating with brands including DirecTV Stream, Hershey, The Home Depot, Mars Wrigley, Universal Pictures and Walmart this Halloween.
A custom augmented reality experience on Snapchat features monster characters from DirecTV Stream’s “Quiet Please” TV spot.
Two Reese’s lenses were created with Hershey to turn Snapchatters into jack-o-lanterns or skeletons.
The Home Depot’s popular 12-foot skeleton comes to life on a lens enabling Snapchatters to play with them and watch them dance.
Mandy Adams, the retailer’s director of media and partnerships, said in a statement, “We know our customers are excited for the Halloween season and our 12-Foot
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in