Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Snap Inc. is trick-or-treating with brands including DirecTV Stream, Hershey, The Home Depot, Mars Wrigley, Universal Pictures and Walmart this Halloween.
A custom augmented reality experience on Snapchat features monster characters from DirecTV Stream’s “Quiet Please” TV spot.
Two Reese’s lenses were created with Hershey to turn Snapchatters into jack-o-lanterns or skeletons.
The Home Depot’s popular 12-foot skeleton comes to life on a lens enabling Snapchatters to play with them and watch them dance.
Mandy Adams, the retailer’s director of media and partnerships, said in a statement, “We know our customers are excited for the Halloween season and our 12-Foot
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in