Streaming & OTT

Tokyo Olympics Boosted NBCUniversal’s Quarter—But It’s Unclear If It Helped Peacock

Execs say ‘all metrics point up’ on new streamer but dodge specifics

halloween-kills-comcast-earnings
Halloween Kills was 'a huge hit on Peacock and a huge hit at the box office,' said NBCUniversal CEO Jeff Shell.Universal
Headshot of Kelsey Sutton
By Kelsey Sutton

October 28, 2021

A year ago, Comcast and NBCUniversal’s top executives said that the once-delayed 2020 Tokyo Olympics would deliver a major boost to its fledgling streaming service Peacock with new sign-ups and subscribers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Recommended articles
Related Articles
pride prejudice dating
Streaming & OTT

Peacock Plans Pride and Prejudice-Style Dating Seriesicon-image

By Kelsey Sutton

Kelly Campbell
Streaming & OTT

Former Hulu Chief Kelly Campbell Named Peacock Presidenticon-image

By Kelsey Sutton, Jason Lynch

marvels black widow
Streaming & OTT

Disney+ Premier Access Adds $60 Million to Black Widow’s Opening Weekendicon-image

By Kelsey Sutton

shadow and bone netflix
Streaming & OTT

As Domestic Growth Stalls, Netflix Plots Video Game Expansionicon-image

By Kelsey Sutton

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

Why Smart Brands Are Turning to Latin America for Creative Talent

By Ajit Kara

The Role Total Video Planning Plays in Upfronts

By Tim Spengler

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Your sites feature HTML here...