Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
The Tokyo Summer Olympics finally kick off today after a year-long delay, but fans of men’s basketball seeking to stream the Olympic Men’s team’s match-up against France on Sunday may find themselves bumping up against a paywall when they look to tune in.
That’s because Peacock, which is making a wide swath of its Olympics programming available for free—including live track and field events and women’s gymnastics—is opting instead to test out how events like men’s basketball might perform as a subscription driver.
“U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in