Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

NBCUniversal hopes that Games coverage will supersize streaming growth

Olympic athletes aren’t the only ones who have been counting down the days until they finally get their moment in the spotlight after the pandemic postponement. NBCUniversal’s year-old streamer, Peacock, has also been eagerly awaiting the chance to make its own splashy debut at the Tokyo Games.

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This story first appeared in the July 26, 2021, issue of Adweek magazine. Click here to subscribe.