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How an Engineer Leveraged Brand Experience to Head Up Crown Media

Leadership & Talent

Wonya Lucas is leading the charge to increase diversity and inclusion in the Hallmark family of networks.

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Mondelēz Aims to Help Shoppers Regain Control After More Than a Year of Stressful Snacking

CPG News

As people emerge from their homes, the company continues to promote sensible portions and mindful consumption.

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Decades After Splitting, Creative and Media Agencies Want to Get Back Together

Media Agencies

Digital proliferation drives media buying and planning integration, leading the two disciplines to reunite.

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The Olympics Is Showing Its Age as Major Brands Question Whether It’s Worth Advertising In

Perspective

It's still the world's premier sporting event, but has seen its fair share of controversies.

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Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards

Ad Tech Industry News

These ad-tech and mar-tech solutions were tops in their categories, according to our community.

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Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

Sports Marketing News

NBCUniversal hopes that games coverage will supersize streaming growth.

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CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age

NexTech

The chief executive talked Adweek through his company's playbook for the future ahead of his NexTech 2021 appearance.

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What the Latest Move by Google on Cookie Deprecation Really Means for Marketers

Voice

The clock is ticking; marketers have two years to seek, test and implement cookieless strategies.