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With national Covid-19 cases declining and more than two-thirds of U.S. residents ages 12 and up fully vaccinated, candymakers have good reason to believe Halloween is back. It might even be the biggest season of treats ever.
The National Retail Federation estimates shoppers will spend an all-time high of $10.14 billion on Halloween-related products this season, up from $8.05 billion last year. Survey results suggest $3 billion of that is going toward candy.
“This year we are, and continue to, anticipate a strong rebound for trick-or-treating,” said Timothy LeBel, president of sales for Mars Wrigley U.S.
Sales of seasonal and regular candy during the second half of 2021 are already up compared to the same period in both 2020 and 2019, according to data company Numerator.