CPG & Grocery

Why This Halloween Might Be the Biggest Ever for Candymakers

Data shows the spooky season is back with a vengeance

halloween candy
Candy sales during the second half of 2021 are up compared to the same period in both 2020 and 2019.Thanasis/Getty Images
By Paul Hiebert

October 22, 2021

With national Covid-19 cases declining and more than two-thirds of U.S. residents ages 12 and up fully vaccinated, candymakers have good reason to believe Halloween is back. It might even be the biggest season of treats ever.

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Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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