What Marketing Spend—and Opportunity—Looks Like in 2021

With Google and Facebook changes in the horizon

Where's the hefty price tag? iStock

For nearly 15 years, marketers have become accustomed to 1:1 targeting in digital. From Tacoda and the first behavioral ad networks to today’s complex first-, second- and third-party data ecosystems, this is now the standard.

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Jay Friedman is president and partner of Goodway Group.