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NEW YORK AOL continued placing its bets on advertising networks through a deal to buy Tacoda, a behaviorally targeted network that caters to brands.
The addition of six-year-old Tacoda would bring to AOL an ad network that works with 4,000 publishers to show advertising based on users’ prior Web behavior. Visitors who have been on car-comparison sites, for example, might see an auto ad when on a sports site.
Financial terms of the transaction were undisclosed, but sources put the price tag for the 100-employee company between $200 million and $300 million.
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