Jay Friedman is president and partner of Goodway Group.
Why Recent Privacy Initiatives Do More Harm Than Good for Marketers and Consumers
It’s likely that only a small portion of users will have a more private internet experience.
Why a Refocused Emphasis Needs to Be Put on AI and Not on Social
'History doesn't favor Facebook.'
3 Ways to Ensure Ad-Tech Spend Is Creating Actual Value
As opposed to underutilizing and using it inefficiently.
How Consultancies Can Avoid Devaluing Themselves When Entering Into Programmatic Ad Buying
It's a frustrating fate that holding companies have already experienced.
3 Ways to Avoid Fluctuation Between In-Housing and Outsourcing Programmatic Media
The back and forth actually costs more than any projected savings.
Facebook Has a Trump Problem
I’ve recently been personally feeling like Facebook is becoming less and less tolerable given the post-election climate. Not that I enjoyed the screaming back and forth from the 2008 or 2012 elections, but after the 2016 election, things didn’t seem to settle down like they had in the past.