Jay Friedman

Jay Friedman Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Jay Friedman is president and partner of Goodway Group.

3 Ways to Ensure Ad-Tech Spend Is Creating Actual Value

As opposed to underutilizing and using it inefficiently.

How Consultancies Can Avoid Devaluing Themselves When Entering Into Programmatic Ad Buying

It's a frustrating fate that holding companies have already experienced.

3 Ways to Avoid Fluctuation Between In-Housing and Outsourcing Programmatic Media

The back and forth actually costs more than any projected savings.

Facebook Has a Trump Problem

I’ve recently been personally feeling like Facebook is becoming less and less tolerable given the post-election climate. Not that I enjoyed the screaming back and forth from the 2008 or 2012 elections, but after the 2016 election, things didn’t seem to settle down like they had in the past.