Portrait of Jay Friedman

Jay Friedman

  • Jay Friedman is president and partner of Goodway Group.


    This is a Profile

    Why Recent Privacy Initiatives Do More Harm Than Good for Marketers and Consumers

    Voice

    It’s likely that only a small portion of users will have a more private internet experience.

    This is a Profile

    Why a Refocused Emphasis Needs to Be Put on AI and Not on Social

    Digital

    'History doesn't favor Facebook.'

    This is a Profile

    3 Ways to Ensure Ad-Tech Spend Is Creating Actual Value

    Programmatic

    As opposed to underutilizing and using it inefficiently.

    This is a Profile

    How Consultancies Can Avoid Devaluing Themselves When Entering Into Programmatic Ad Buying

    Agencies

    It's a frustrating fate that holding companies have already experienced.

    This is a Profile

    3 Ways to Avoid Fluctuation Between In-Housing and Outsourcing Programmatic Media

    Digital

    The back and forth actually costs more than any projected savings.

    This is a Profile

    Facebook Has a Trump Problem

    Digital

    I’ve recently been personally feeling like Facebook is becoming less and less tolerable given the post-election climate. Not that I enjoyed the screaming back and forth from the 2008 or 2012 elections, but after the 2016 election, things didn’t seem to settle down like they had in the past.