Jay Friedman Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor Jay Friedman is president and partner of Goodway Group. Voice 3 Ways to Ensure Ad-Tech Spend Is Creating Actual Value As opposed to underutilizing and using it inefficiently. Voice How Consultancies Can Avoid Devaluing Themselves When Entering Into Programmatic Ad Buying It's a frustrating fate that holding companies have already experienced. Voice 3 Ways to Avoid Fluctuation Between In-Housing and Outsourcing Programmatic Media The back and forth actually costs more than any projected savings. Social Pro Daily Facebook Has a Trump Problem I’ve recently been personally feeling like Facebook is becoming less and less tolerable given the post-election climate. Not that I enjoyed the screaming back and forth from the 2008 or 2012 elections, but after the 2016 election, things didn’t seem to settle down like they had in the past.