Inside Google Chrome’s Privacy Sandbox Proposals
Initiatives include an identifiability study to balance privacy and ad targeting, plus post-cookie attribution
Chrome users will be able to delete cookies without losing first-party data.
Source: Google
Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the 1990s.
