Get up to speed on AI and all things tech at NexTech, November 14-15 in NYC (+ virtual). Hear from leaders at Roc Nation, Legitimate, Tracer and more. Save 20% now.
Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the 1990s.
This includes a large-scale identifiability study that aims to establish a threshold of information publishers can access to personalize their websites to users of the market-leading Google Chrome browser, while preserving individuals’ privacy.
Additionally, Google is testing a means of allowing marketers to continue online ad attribution in Chrome beyond 2022.
A Google spokesperson was unable to immediately respond to Adweek’s request for clarification around the timelines of these projects, which are both part of Google’s Privacy Sandbox initiative, a years-long series of experiments to continue
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in