Ad Tech

Inside Google Chrome's Privacy Sandbox Proposals

Initiatives include an identifiability study to balance privacy and ad targeting, plus post-cookie attribution

Chrome users will be able to delete cookies without losing first-party data.Source: Google
By Ronan Shields

December 16, 2020

Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the 1990s.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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