2021 Outlook

Buyers Expect Google to Follow Apple’s Lead and Kill Support for Mobile Ad Identifiers

What advertisers need to look out for in 2021

Some believe Apple and Google will offer an encrypted means of device mobile targeting. Getty Images

By Ronan Shields

December 29, 2020

For the ad-tech industry, 2020 was a traumatic year—and the Covid-19 pandemic was only part of it.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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