Diversity, Equity and Inclusion

Civil Rights Groups Urge Large Facebook Advertisers to Boycott the Platform in July

#StopHateForProfit wants to curb the spread of hate and misinformation

#stophateforprofit poster — Facebook totaled nearly $70 billion in ad revenue last year.#StopHateForProfit

Six civil rights groups have organized a social media boycott effort against Facebook, calling on media buyers, planners and brands to stop advertising next month unless the social network takes steps to curb the proliferation of hate on its platform.

The group was formed by the Anti-Defamation League, Color of Change, Common Sense Media, Free Press, the NAACP and Sleeping Giants, and is spreading its cause under the hashtag #StopHateForProfit.

Facebook did not immediately return a request for comment.

The effort is the latest attempt to draw advertisers away from the platform, after industry leaders (anonymously) raised the issue last week.