Bumble and OkCupid Introduce Ways for Members to Keep Supporting Social Justice Causes

App update and campaign follow $1 million donations to anti-racism organizations

OkCupid profile badge images
OkCupid introduced a profile badge while Bumble launched in-app donation prompts. OkCupid, Bumble

In response to protests of police brutality against unarmed Black people, popular dating apps initially posted social media statements and donation pledges in support of Black Lives Matter. To follow up on commitments, Bumble and OkCupid have introduced in-app initiatives that invite members to keep raising awareness and take action on anti-racism causes.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.