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In response to protests of police brutality against unarmed Black people, popular dating apps initially posted social media statements and donation pledges in support of Black Lives Matter. To follow up on commitments, Bumble and OkCupid have introduced in-app initiatives that invite members to keep raising awareness and take action on anti-racism causes.
Bumble launched a campaign tied to Pride Month, encouraging its users to donate to LGBTQ+ organizations that support BIPOC (Black, Indigenous, People of Color).