Dating Apps Speak Out Against Racism and Reckon With Ethnicity Filters

Brands announce donations and promise in-app changes

dating app logos
Dating apps have announced how they're taking action—including within their platforms. Bumble, Grindr, Tinder, OkCupid, Hinge

While major dating apps have pivoted their marketing campaigns and in-app functions to promote virtual dating since the Covid-19 pandemic began in March, they’re now shifting focus to address another urgent issue: racial injustice outside and within their platforms. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.