Sleeping Giants Co-Founder Sees Natural Language AI as Next Step in War on Disinformation

Activist and agency veteran Matt Rivitz on his next project

Matt Rivitz, co-founder of the advertising activism org Sleeping Giants, spent the months leading up to the coronavirus pandemic trying to reimagine what an ad network could be. Partnered with a non-governmental organization, the agency veteran wanted to formulate a more ethical version of the business model he sees as profiting off of misinformation and hate.

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