Who Are the Leading Candidates to Buy Sizmek’s Remaining Assets?

Amazon, Adform and Flashtalking believed to have probed its ad server business with potential management buy-out of Peer 39  

The fate of Sizmek’s remaining assets is widely expected to be revealed this week, with Amazon and rival ad-tech companies Adform and Flashtalking among those tipped to swoop in and to pick off what’s left of the ad-tech entity.

Sizmek, which earlier filed for Chapter 11 bankruptcy protection, had attempted to position itself as an independent alternative to the walled gardens of Facebook and Google.

After earlier offloading its data management and demand-side platforms to Zeta Global, its remaining assets, including contextual targeting business (Peer 39) and buy-side ad server (an asset some deem a credible alternative to Google’s dominant offering) have the vultures circling.

Speculation has been building for weeks over the potential of Amazon bidding on the Sizmek ad server and potentially adding it to its burgeoning ad-tech unit, or Europe-based independent ad-tech company Adform doing likewise to capture U.S.



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