How Zeta Global Plans to Turn Its Recently Acquired Sizmek Assets Into a Success

CEO says it doesn't buy companies it can’t integrate within 12 months

CEO David A. Steinberg believes Zeta can find a point of differentiation in the DSP market. Zeta Global, Sizmek

Zeta Global closed its purchase of Sizmek’s data management platform and demand-side platform last week in a deal estimated to be worth $40 million following the Sizmek’s Chapter 11 filing.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.