How Zeta Global Plans to Turn Its Recently Acquired Sizmek Assets Into a Success

CEO says it doesn't buy companies it can’t integrate within 12 months


Zeta Global closed its purchase of Sizmek’s data management platform and demand-side platform last week in a deal estimated to be worth $40 million following the Sizmek’s Chapter 11 filing.

Co-founded by former Apple and Pepsi chief John Sculley and CEO David A. Steinberg, Zeta Global was valued at $1.3 billion in 2017 following a $140 million Series F funding round and has made several acquisitions since its founding in 2007.

The strategy of purchasing several companies and coalescing them into a single stack is similar to that of Sizmek, which was a publicly listed company offering a full-stack ad-tech solution including a contextual advertising service, a

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