Advertisers Are Hedging on Google as It Enacts GDPR-Compliant Policies

Moves to protect privacy have industry-changing ripple effects

Google is reportedly eager to placate growing calls for data privacy, telegraphing a move that would emulate Apple’s implementation of intelligent tracking prevention in its Safari browser.

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This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.