Advertisers Are Hedging on Google as It Enacts GDPR-Compliant Policies

Moves to protect privacy have industry-changing ripple effects

Google's Chrome has a 62.63% market share. Google
This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.
@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.