Zeta Global to Purchase Sizmek Assets in $36 Million Deal

Pair announce sale of Sizmek's data management and demand-side platforms

Sizmek has agreed to sell its data management and demand-side platforms to Zeta Global in a deal that will see the latter pay up to $36 million for the assets. The proposed private sale was announced late on Friday afternoon.

If accepted as part of Sizmek’s Chapter 11 filing, Zeta Global, which has been on an acquisition spree over the course of the last two years, will pick up the ad-tech assets for $10 million in cash, $5 million in stock plus up to another $20 million on offer dependent on Sizmek’s debts.

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