Amazon Takes Third in the Latest Digital Ad Rankings

U.S. advertisers will spend nearly $5 billion on the platform this year, eMarketer says


In the Olympics of digital advertising, Amazon has earned itself a bronze medal.

That’s because market research firm eMarketer says U.S. advertisers will spend $4.61 billion on Amazon’s platform this year, accounting for 4.1 percent of overall spend, which will make it the No. 3 digital advertising platform in the U.S.

That means it is leapfrogging Oath and Microsoft for the first time—and is now directly behind Facebook and Google.

EMarketer said much of Amazon’s growth is due to an accounting change that affected estimates for 2018 and beyond.

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