Twitter Is Already Eyeing the 50th Anniversary of Earth Day in 2020

The social network revealed several initiatives for this year and next

Twitter donated pro bono advertising credits under its #AdsForGood program Ekaterina79/iStock

Twitter rolled out a hashtag-triggered emoji for Earth Day and detailed ways it is contributing this year, as well as leading up to the 50th anniversary of Earth Day in 2020. David Cohen is editor of Adweek's Social Pro Daily.