Snapchat and the UN Are Teaming Up on an Earth Day Emissions Control Warning

An AR lens shows the effects of potential sea level rises by the year 2100

Global sea levels are projected to rise to 4.9 feet, or 1.5 meters Snapchat
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Snapchat and the United Nations are teaming up on Earth Day to give Snapchatters a look at what Earth could be like in the year 2100—and it’s not a good look.

For 24 hours on Monday, Earth Day, a lens will be available via the Lens Carousel for U.S. users, providing a glimpse of what the world could look like in 2100 if emissions are not curtailed.

Snapchat

Snapchat teamed up with the United Nations Environment Programme on the lens, which was created using Snapchat’s Lens Studio.

The lens will create an interactive experience via augmented reality, showing the projected waterline in 2100, as global sea levels are projected to rise to 4.9 feet, or 1.5 meters, which would destroy current coastlines and “wreak havoc on iconic urban areas.”

Snapchat
Snapchat
Snapchat
Snapchat

Snapchat and the U.N. said the most recent report from the Intergovernmental Panel on Climate Change projects that the oceans will rise by 10 to 30 inches by 2100, while a similar analysis of NASA and European data pegs that figure at 26 inches.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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