The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)

Reducing friction for shoppers both online and offline looks cool, feels cool, is cool

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the “before times,” self-checkout and mobile apps were pretty much as innovative as things got. Hard as it may be to remember, back then, Walmart had two different websites, one for groceries and one for everything else. Instacart was just getting rolling. And you needed to show a tiny card on a keychain at checkout as proof you were a loyal customer.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!