Thanks to Mr. Peanut, Planters Dominated Brand-Related Tweets During the Super Bowl

It won #MVP during the social network's #BrandBowl

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During last year’s Super Bowl, Twitter experimented with the idea of highlighting the conversation around brands on its platform. It was, apparently, successful enough that the social media company did it again this year, calling out the brands that drove discussion during Super Bowl LIII Sunday night.

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