Thanks to Mr. Peanut, Planters Dominated Brand-Related Tweets During the Super Bowl

It won #MVP during the social network's #BrandBowl

The winners of the main categories in Twitter's #BrandBowl53. Twitter

During last year’s Super Bowl, Twitter experimented with the idea of highlighting the conversation around brands on its platform. It was, apparently, successful enough that the social media company did it again this year, calling out the brands that drove discussion during Super Bowl LIII Sunday night. David Cohen is editor of Adweek's Social Pro Daily.