Facebook’s first foray into the Big Game promotes a feature that the company has yet to monetize: groups.
Sylvester Stallone and Chris Rock star in the Big Game installment of Facebook’s “More Together” campaign, which kicked off early last year with Wieden + Kennedy.
“More Together” aims to celebrate the connections and stories of people using the social network’s groups feature, which has been a focus of the company and of CEO Mark Zuckerberg in particular, despite the fact that, aside from early tests, there are no ads within the groups experience on Facebook.
As for Stallone’s and Rock’s integration into Facebook’s spot, the common thread is rock—as in 14 groups related to rocks that will be featured during the Super Bowl spot, including Stallone’s iconic Rocky role.
Antonio Lucio, CMO,...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in