Facebook Is Going to Be a Super Bowl Advertiser for the First Time

The social network is in the Big Game with a spot focused on Groups

Facebook Super Bowl 54 ad
Facebook's Super Bowl ad is part of its 'More Together' campaign. Getty Images, Facebook, NFL

Facebook is getting into the Big Game.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.