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Facebook is getting into the Big Game.
The social media giant confirmed to Adweek that it will be running an ad during Super Bowl 54, marking the first time the company has ever advertised in a Super Bowl.
Facebook will be running a 60-second ad during the game—it has not yet revealed which quarter the ad will appear in—focused on Facebook Groups “showcasing how people from different backgrounds come together over shared interests and experiences, all through Facebook Groups,” according to a statement from Facebook.
The ad will be a star-studded spot, with Sylvester Stallone and Chris Rock making appearances.