Facebook Announces Changes in Agency Partners Ahead of Cannes Lions

Expanded roster includes Ogilvy, Droga5, Leo Burnett and BBDO


Leading up to the Cannes Lions next week, Facebook has announced new agency partnerships, adding three to the roster while expanding roles for others for specific apps.

In one of the more significant moves, the social media giant has brought on Ogilvy as its agency of record for Instagram. Lauren Crampsie, Ogilvy New York’s president, said: “We are humbled to embark upon this very important partnership with Instagram—where the diversity of our teams will play a paramount role, and our next generation of leaders will shine.”

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