Ecommerce Shopping Via Instagram Reels Rolls Out Globally Businesses and creators can tag products, add branded content tags Reels joins feed, IGTV, Instagram Live and Instagram Stories as video formats on the platform through which shopping is available to users Instagram By David Cohen December 10, 2020 Instagram rolled out shopping on Instagram Reels worldwide Thursday. David Cohen david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily. Recommended articles