How Brands Can Take Advantage of Instagram Stories

Opinion: When designing your ads, it is important to catch your audience's’ eyes quickly

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users.

Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

Instagram has reported that Stories have encouraged users to stay on the platform longer and visit it more frequently. Users under 25 spend more than 32 minutes per day on Instagram, while those in the older age groups spend more than 24 minutes a day on the Facebook-owned photo- and video-sharing network.

You have 10 to 15 seconds to show up to 300 million people your product or service: What would you like them to see that would boost conversions?

Here’s how you can get started:

Take advantage of polls within Instagram Stories

Instagram launched a feature last October that allows users to add interactive polls to their...



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