Pius Boachie
Top 5 KPIs Social Media Marketers Need to Track and Improve
Performance Marketing
Opinion: There are hundreds of performance metrics you can track.
User-Generated Content Brings Authenticity to Brands
Performance Marketing
Opinion: The average person wants to feel a real human connection.
How Brands Can Take Advantage of Instagram Stories
Performance Marketing
Opinion: When designing your ads, it is important to catch your audience's’ eyes quickly.
3 Ways Social Media Revolutionized Medical Care
Performance Marketing
Opinion: Social media use is particularly high among patients with chronic diseases.
Using Facebook’s Ads Framework as a Standard for Social Selling
Performance Marketing
Opinion: There is no reason why you shouldn't copy tried-and-true Facebook ad strategies for your efforts on other channels.