Pius Boachie

Top 5 KPIs Social Media Marketers Need to Track and Improve

Opinion: There are hundreds of performance metrics you can track.

User-Generated Content Brings Authenticity to Brands

Opinion: The average person wants to feel a real human connection.

How Brands Can Take Advantage of Instagram Stories

Opinion: When designing your ads, it is important to catch your audience's’ eyes quickly.

3 Ways Social Media Revolutionized Medical Care

Opinion: Social media use is particularly high among patients with chronic diseases.

Using Facebook’s Ads Framework as a Standard for Social Selling

Opinion: There is no reason why you shouldn't copy tried-and-true Facebook ad strategies for your efforts on other channels.