Michael Bloomberg Bankrolls a Huge Social Media and Text Message Effort in California

Voters in that state go to the primary polls March 3

The campaign for Democratic presidential candidate Michael Bloomberg is taking advantage of the billionaire’s vast financial resources by paying more than 500 people in California to support his candidacy via social media posts and text messages to their friends.

The Wall Street Journal reported that the effort could wind up costing millions of dollars, citing people with knowledge of the initiative and documents obtained by the newspaper.

Bloomberg will take part in his first Democratic presidential candidates debate in Las Vegas Wednesday night, and, in the meantime, his campaign has been hammering away at social media.

Earlier this month, the campaign teamed up with Meme 2020, a group of high-profile meme accounts led by Jerry Media’s Mick Purzycki, on an Instagram meme campaign via some of those accounts, which forced Instagram parent Facebook to address how it handles political ads in the form of branded content.




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