Bloomberg Partners With Meme Lords to Prove He’s Hip With the Kids

The 2020 candidate's campaign sponsored posts on several Instagram accounts

Two close-up photos of Michael Bloomberg with a green background behind a smartphone and another photo of Bloomberg with his finger on his lips in the middle
Michael Bloomberg's campaign has developed a "meme strategy." Photo Illustration: Trent Joaquin; Sources: Getty Images

Ever since a late November announcement that he’s running for president, Michael Bloomberg has been throwing thick wads of cash into his advertising campaign. And as his candidacy has shown so far, when you have a nearly bottomless budget, you can (literally) afford to get a little silly in your ad campaigns.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.