Michael Bloomberg’s Instagram Meme Campaign Forces Facebook to Address New Form of Political Ads

Posts must be disclosed as paid, but only boosted posts are subject to broader requirements

Michael Bloomberg’s meme campaign on Instagram may not be resonating with potential voters if the comments are any indication, but the unique tactic forced Instagram and parent company Facebook to quickly determine how to handle political ads in the form of branded content.

Facebook said today that creators and influencers are allowed to work with political candidates on content as long as they disclose paid partnerships via the social network’s branded content tools and make it clear to people that the content was sponsored by incorporating the branded content tag.

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