L’Oréal USA Creates 8 Custom-Branded AR Lenses for Snap Camera Desktop App

Users can try out new looks from the beauty company’s lines during video chats

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Beauty brand L’Oréal USA teamed up with Snap Inc. to release eight custom-branded augmented reality lenses for desktop application Snap Camera.

The lenses will be featured in a dedicated beauty area on the app’s opening page, and they are available globally.

Snap Camera users can “try on” a variety of beauty looks from L’Oréal brands including Garnier, Lancôme, L’Oréal Paris and Maybelline, in areas such as fragrance, hair color, makeup and skin care.

To access the lenses, Snap Camera users can choose the app as their default video source, visit the beauty area and choose a filter, which will translate over to the screen in their preferred videoconferencing platform.




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