Snapchat Unveils 3 Lens Experiences for the 50th Anniversary of Earth Day

The UN Environment Programme pitched in on the hand tracking lens

Snapchat is marking the 50th anniversary of Earth Day Wednesday with three new lens experiences aimed at encouraging Snapchatters to connect with friends, learn about the world and protect their planet.

The messaging application teamed up with the UN Environment Programme— a global champion for sustainable development, biodiversity and more—on a special lens to remind people that we are all in this together.

The hand tracking lens became available via Lens Carousel at midnight local time Wednesday.

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