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Digitally focused indie agency AnalogFolk is closing its Portland, Ore., office, and one of its leaders, Carren O’Keefe, will relocate to Amsterdam as its executive creative director. The office mainly served Nike’s U.S. football account, handling the brand’s social media. At the end of last year, Nike took those functions in-house, and AnalogFolk had to lay off five people.
AnalogFolk will put more emphasis on its New York office in the U.S., which will now become a central hub for the agency.

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