If You Want To Really Reach Gen Z, Snapchat Is The Way

The key is to honor the platform by creating content that offers a unique, consistent and user-centric experience.

In the second half of 2015, Snapchat took steps toward becoming a legitimate advertising platform. Granted, even before Snapchat began offering paid placement options, brands were using the mobile-messaging-app-turned-content-discovery platform to reach audiences.