Snapchat Courting Major Media Brands for News Service

Digiday got its hands on a mock-up of Snapchat’s forthcoming news service, which included a handful of major media outlets, including: CNN, BuzzFeed, Vice, ESPN, National Geographic, the Daily Mail, Cosmopolitan and People. Comedy Central and Vevo were also included in the mock-up.

While previous reports indicated that the service would be dubbed “Snapchat Discovery,” the mock-up had the moniker “Discover.” ESPN and Vevo were the only companies that would confirm that they had talks with Snapchat about the service.