Snapchat Launches Native Video Ads
CEO Evan Spiegel was at the Cannes Lions Festival this week and made a pitch for Snapchat's new native video product — 3V: Vertical Video Views.
Snapchat CEO Evan Spiegel has been talking vision a lot recently. Just last month, he spoke about the future (aka: business model) for Snapchat being advertising. This week Spiegel took his pitch to the Cannes Lions Festival to talk more about turning Snapchat into a platform for storytelling.
Just in time for the festival, Snapchat also announced its new native video ad product called 3V: Vertical, Video, Views. Speigel explained:
3V advertising is special because it’s built from the ground up for mobile, just like everything else on Snapchat.
He
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