5 Ways IBM Predicts AI and Ad Tech Will Evolve in 2021

The trends range from more machine learning to a shift in the privacy conversation

IBM is betting on AI being central to a post-cookie future. IBM

With tech giants set to crack down on cookies and third-party trackers in the coming months, the ad-tech industry is in for some major changes.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.