2021 Outlook

5 Ways IBM Predicts AI and Ad Tech Will Evolve in 2021

The trends range from more machine learning to a shift in the privacy conversation

IBM is betting on AI being central to a post-cookie future. IBM

By Patrick Kulp

December 16, 2020

With tech giants set to crack down on cookies and third-party trackers in the coming months, the ad-tech industry is in for some major changes.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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