2021 Outlook

5 Ways IBM Predicts AI and Ad Tech Will Evolve in 2021

The trends range from more machine learning to a shift in the privacy conversation

IBM is betting on AI being central to a post-cookie future. IBM

By Patrick Kulp

December 16, 2020

With tech giants set to crack down on cookies and third-party trackers in the coming months, the ad-tech industry is in for some major changes.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
Recommended articles
You Might Like

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

Are You Really Listening to the Conversation on Social?

By NetBase Quid

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}