How Ad Tech Might Work in a Post-Cookie World

The back-and-forth of Google’s Chrome Privacy Sandbox proposals

Prebid's PARROT proposals were the latest to be added to the debate.
Dovekey proposes an external 'key value server,' granting a degree of autonomy from Google. Trent Joaquin/Google
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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