IBM Announces Three New Ad Tools to Help Marketers Move Beyond Cookies

The tech giant also plans for a partner network with companies like Mediamath and Xandr

IBM is rolling out three new ad targeting products. IBM

IBM is adding three new tools to its spate of ad product releases this year as it continues to build out a suite of AI-powered targeting offerings that don’t rely on cookies or trackers.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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