Gatorade Hopes Snapchatters Get a Kick Out of Its First-Ever AR Portal Lens

It is tied to the brand’s Every Day Is Your Day film, which inspires young female athletes to stick with sports

Every Day Is Your Day Gatorade

Gatorade teamed up with Snapchat on its first-ever augmented reality Portal lens tied to Every Day Is Your Day, the brand’s inspirational film, which stars soccer legend Mia Hamm and Mallory Pugh of the U.S. Women’s National Team.

Every Day Is Your Day is part of Gatorade’s Sisters in Sweat initiative, which aims to encourage young female athletes to keep playing sports and enjoy the long-term benefits, both on and off the field.

Gatorade said that by age 17, girls drop out of sports at 1.5 times the rate of their male peers.

Pugh said in a statement, “I’ve looked up to Mia for as long as I can remember, so to be part of this project with her means the world to me. Mia and her teammates had such an impact on me as a young athlete, and to be able to carry on that legacy and inspire a new generation is not a responsibility I take lightly.”

The lens—which debuted Thursday and will be available through Sunday, July 7—prompts Snapchatters to tap a soccer ball and play out three different scenes from Every Day Is Your Day, including a magical tree and an otherworldly soccer net, inspired by an iconic Dr. Seuss poem.


The Snapchat lens also contains a watch button that enables users to view the entire film.

Gatorade/Snapchat David Cohen is editor of Adweek's Social Pro Daily.