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As the U.S. women’s soccer team takes on Thailand in their first match at the Women’s World Cup in France, Visa is debuting a spot that celebrates the hard work that goes into preparing for something of this scale.
Amid all the World Cup buzz, the ad spotlights some of the more grueling (and painful) moments that the athletes have endured to get to where they are today. From 5 a.m. wake-up calls and bleeding shins to blazing-hot workouts and a few knocked-out teeth, the spot reminds viewers that the path to success doesn’t come without grit, determination and perseverance.