What Brands Need to Know to Successfully Market Feminism in the #MeToo Era

Aerie, Bulletin and Gatorade provide blueprints on how to do it right

Aly Raisman models Aerie's "Survivor" swimsuit. Aerie

In March, American Eagle’s lingerie chain Aerie made a major statement. The store released a one-piece black bathing suit with the word “Survivor” stamped across the front. Modeling the swimsuit was gold medal winning gymnast Aly Raisman, who had recently opened up about being sexually abused by a USA Gymnastics doctor for years.

This story first appeared in the August 6, 2018, issue of Adweek magazine. Click here to subscribe.
@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.