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Augmented reality has arrived on Facebook’s Messenger Platform, the social network announced Tuesday at its F8 annual developer conference in San Jose, Calif.
Facebook vice president of messaging products David Marcus wrote in a Newsroom post that there are currently more than 300,000 active Messenger bots and over 200,000 developers on Messenger Platform, adding that more than 8 billion messages are sent between people and business on Facebook’s flagship messaging application each month.
The social network announced at F8 that Asus, Kia, Nike and Sephora are the first brands to debut AR effects for their Messenger experiences, adding that other brands can join the wait list to integrate AR into their experiences on the messaging app via Facebook Camera effects.
Asus is using the new features to “bring the unboxing experience to virtual life.”