Facebook Is Showing Its Users Love With Special Valentine’s Day Features

Prompts and reminders will begin appearing atop News Feed

Valentine's Day effects for Facebook Camera Facebook
Headshot of David Cohen

Facebook revealed its features for this year’s Valentine’s Day while pointing out that the holiday isn’t just for those who are coupled up, as 58 percent of people celebrate with friends, family and co-workers.

Users will begin to see prompts atop their News Feed this week, pointing them to the social network’s Valentine’s Day features (the actual day is Wednesday, Feb. 14).

On Valentine’s Day itself, people will be able to share custom-designed cards or upload photos into custom-designed frames to share with other users.

Effect including masks, frames and stickers will be added to Facebook Camera (pictured above) and Facebook Live.

For those who want to stick to text, several Valentine’s Day-specific backgrounds are already available.

Finally, people still hunting for Valentine’s Day gifts can check out Facebook Marketplace for local and unique ideas.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.