VH1 Got Down and Sissy With Its Messenger Bot for RuPaul’s Drag Race

Season 10 of the hit reality competition show begins Thursday night

Season 10 of RuPaul's Drag Race kicks off Thursday night VH1

Did the social team at VH1 do a thorough job on Sissy That Bot, the new Facebook Messenger bot debuting on the same day of the premiere episode of season 10 of RuPaul’s Drag Race? “Yas Gawd!”

Sissy That Bot is scheduled to go live at noon ET Thursday, and VH1 spent about three months making sure that it was no ordinary bot, and that it was capable of doing far more than answering a handful of queries from fans.

Brittany Travis, senior director of social media for VH1 and sister cable network Logo, called Sissy That Bot “a ‘Dragopedia’ for any RuPaul’s Drag Race knowledge you would want,” and indeed, fans can access information on every queen that appeared in the first nine seasons of RuPaul’s Drag Race (with season 10’s contestants to be added), as well as the three seasons of RuPaul’s Drag Race All Stars (season three wrapped up last Thursday), searchable by season, episode, name or via Queen Roulette, which enables users to search for random queens.

Sissy That Bot also features Good God Get a GIF Girl, a random GIF generator.

In addition, several “Easter eggs” have been included within the bot. Travis suggested that fans try asking, “Why does Thorgy love mustard?,” or typing, “I love Morgan.”

Travis said that custom content will be created for Sissy That Bot during filming with the queens that are participating in season 10 of RuPaul’s Drag Race, including “inside information that only a superfan would ask about,” and she added that the bot will continue to be optimized throughout the season, incorporating any questions that might pop up.

The RuPaul’s Drag Race Facebook page has tallied more than 2.1 million likes.

RuPaul’s Drag Race returns to VH1 Thursday at 8 p.m. ET.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.